Thursday, February 08, 2007

The Target Audience

I told the principles that we want to think of the men and women who run our children’s schools as people not unlike ourselves. We are suspicious of pretentiousness, of all the fad words that the social scientists have coined to avoid making themselves clear to ordinary mortals. I urged them to be natural. How we write is how we talk is how we define ourselves.
Zinsser, p. 168.

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