Friday, January 19, 2007

Variety Maintains Interest

See if you can gain variety by reversing the order of a sentence, or by substituting a word that has freshness or oddity, or by altering the length of your sentences so they don't all sound as if they came out of the same machine. An occasional short sentence can carry a tremendous punch. It stays in the reader's ear.
William Zinsser, On Writing Well, p. 36.

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